Twitter X-Hiring vs LinkedIn: Elon Musk set to rival networking powerhouse
Written by Kiara Armstrong on 5th October 2023
ANNOUNCED X-HIRING ON TWITTER/X
On August 25th, Elon Musk announced on “X” a new hiring feature — “X-Hiring”, which could be a good competitor for LinkedIn or an addition to expanding networking. X-Hiring is now available with early access to Verified Organizations, which will allow them to post jobs and organically reach millions of candidates.
Who's ready to start seeing jobs in all the places? pic.twitter.com/nrvedZL9PZ
— Hiring (@XHiring) September 1, 2023
EMPLOYERS AND SOCIAL MEDIA
‘X’ is a popular social media platform where you can freely express your thoughts, and opinions, share projects, and showcase your lifestyle in a concise format, making it user-friendly. In contrast, on LinkedIn, you tend to focus more on your professional side, presenting your work accomplishments and work-related aspects. Twitter reflects your overall identity, while LinkedIn emphasises your professional persona.
Job preview on “X”
Twitter offers a platform for you to reflect on your life values, which can be crucial for potential employers. Many employers examine candidates’ public social media profiles alongside their resumes, underscoring the importance of monitoring and filtering your online content. Even if you don’t explicitly mention your social media on your resume, there’s a possibility that undesirable information could come to light during the resume review process, so exercising caution is essential.
While Twitter is primarily known as a personal social network, it continues to be a useful social media platform which offers the potential for serendipitous encounters that could evolve into lasting professional relationships.
STATISTIC OF TWITTER AND LINKEDIN
According to statistics by WebsiteRating, there are 1.3 billion Twitter accounts, but only 368.4 million are active users. For example, LinkedIn, which is one of the most popular B2B social networks, then the statistics they published are 875 million total users and over 310 million monthly active users. And while it may still pale in comparison with Facebook’s statistic of 3 billion active users, there’s no question that the reach of Twitter for any marketing campaign remains huge.
Compared to other social networks, Twitter has a smaller reach, but will certainly be able to compete with B2B marketing platforms.
TOP 5 NETWORKING WEBSITES
- LinkedIn – leading platform for connecting with fellow B2B professionals and individuals seeking employment opportunities
- Twitter – it also possesses the potential for unplanned interactions that may evolve into lasting business connections
- Facebook – you can filter by category such as “Business” or search to find relevant groups that will help you form more professional relationships in your industry
- Meet Up – is unique in that it focuses on connecting people initially online to later meet “in person”
- Slack – there are communities of like-minded professionals that discuss a huge variety of subjects
THE VIEWPOINT OF STUDENTS
Based on an initial survey conducted among students at Sunderland University, it appears that a significant number of them are active users of Twitter. Some use Twitter primarily to stay updated on news, particularly when the second party involved in the news publication posts something.
Which websites would you prefer to search for a job?
- The majority of respondents indicated a preference for using LinkedIn and Indeed for job searches, with Twitter also in the mix as a potential competitor.
Would you prefer Twitter over LinkedIn for job searches?
- While not the first choice, most of the respondents mentioned that they could consider Twitter as a supplementary platform for job searches. However, given the choice between Twitter and LinkedIn, most leaned towards LinkedIn due to their familiarity with its functionality and perceived limitations with Twitter.
If you had the choice of Indeed or Twitter, which would you prefer?
- They noted that unlike other platforms, Twitter does not provide a direct means of contacting recruiters. It’s worth noting that Twitter’s job listings somewhat resemble Google Forms.
Given that many respondents spend a significant amount of their free time on Twitter, they acknowledged the potential for their dream job opportunities to appear unexpectedly. However, the extent to which Twitter’s job search features will evolve remains uncertain.
Overall, the survey suggests that while Twitter is used by students for various purposes, its role in job searching is currently perceived as less robust compared to platforms like LinkedIn and Indeed.
