Victoria’s Secret to open first store in the north east

Written by on 17th April 2018

Victoria’s Secret will open its first store in the north east with a 10,000 sq ft space at intu Metrocentre.

The brand, who are among the leading world brands for lingerie, sleepwear and beauty products, already has stores elsewhere in the country but this will be the first in our region.

Opening in Autumn 2018, the aspirational lifestyle brand will bring even more glamour to the centre as it stocks its luxurious range of lingerie.

While it’ll also stock the Victoria’s Secret PINK collection, the lifestyle brand celebrating college-aged women and campus life.

Earlier this year, Victoria’s Secret was ranked one of the largest international brands in the UK.

The aspirational retailer has more than four stores across intu centres and has now chosen to join prominent brands including BOSS and Guess at intu Metrocentre.

Kate Grant regional managing director for intu said “We’re delighted that Victoria’s Secret has chosen to expand their UK presence at intu Metrocentre, taking advantage of our 21 million annual footfall.”

“It’s the latest brand to be attracted by the combination of affluent style-conscious shoppers with an eye for premium brands.”

The store will open later this year.


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