Sunderland launches brand new culture programme

Written by on 23rd March 2018

Today the people behind the Sunderland City of Culture Bid have announced the launch of a brand new cultural programme for Sunderland.

Twenty Four Seven is an ambitious seven-year project that aims to build on the city’s unsuccessful 2021 bid and existing cultural offerings.

The £60m project will take the city up to 2024, with aims to improve the city’s profile and reputation, strengthen the city’s creative economy and increase the number of Wearsiders taking part in arts and culture.

Sunderland lost out in the battle to become UK City of Culture for 2021 with the announcement last December that Coventry would take the title.

However the team behind the bid have vowed that despite losing out Sunderland’s bid plan and cultural improvements will continue.

Twenty Four Seven from Sunderland Culture will incorporate the 2021 bid’s themes of Light, Friendship and Inventiveness and deliver much of what was in the bid plan.

The newly appointed creative director of Sunderland Culture, Rebecca Ball spoke at launch of the new programme this afternoon at the National Glass Centre.

She said, “Culture is owned by everyone. Twenty Four Seven will reach the whole city and bring extraordinary things to Sunderland.”

Meanwhile, coinciding with the launch of the new cultural programme, the new Northern Gallery for Contemporary Art has opened at the National Glass Centre.

Sunderland Culture is a collaboration led by University of Sunderland, Sunderland City Council and Music, Arts and Culture (MAC) Trust, with support from Arts Council England.

All of the Sunderland 2021 social media accounts have today rebranded as Sunderland Culture to mark the future legacy of the bid under the Twenty Four Seven programme.


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