Spark Celebrates World Radio Day
Written by Adam Wood on 13th February 2018
Spark will join with radio stations around the world today to celebrate the power of radio across the world.
World Radio Day was set up to improve international cooperation between broadcasters and to encourage major networks and community broadcasters alike to promote access to information, freedom of expression and gender equality over the airwaves.
Radio is still the most dynamic, reactive and engaging medium there is, adapting to the 21st century changes allowing people to interact and participate in it.
This year World Radio Days theme will be sport.
This year we have already seen the world come together for the Winter Olympics, including the divided North and South Korea come together under one unified flag during the opening ceremony in PyeongChang.
Throughout the day Spark will be interviewing prominent sports men and women including UK’s number one Olympic Ski Cross competitor Emily Sarsfield. Emily, who’s from County Durham, is currently in Pyeongchang for the Winter Olympics.
Meanwhile one of Britain’s greatest Paralympic athletes, Baroness Tanni Grey- Thompson and Sunderland AFC Ladies Captain Lucy Staniforth will also join Spark during the day.
Meanhile ne show, The Passport, will be aired and the day will round off with an international phone in and discussion programme promoting Sunderland and sport to the global audience.
For more about World Radio Day 2018, click here.