Christmas Toy Appeal

Be part of a Christmas miracle and help struggling families city-wide. That’s the message of this year’s Echo’s Toys Appeal with everyone counting on it being another record-breaker as the need is greater than ever.

It has now become one of the finest traditions on Wearside, and thanks to the breathtaking generosity of Echo readers, transforms the bleakest of lives, bringing the true spirit of Christmas into the poorest of homes.

With the countdown on in earnest, gifts for all ages are arriving at Echo House daily. Sharing in the fantastic giving are Wearside Women In Need, which shelters mothers and children fleeing violent men and helps women start again with their families as well as Sunderland Social Services, helping young couples, single mothers and young men and women coming out of care.

Thousands contribute to the Echo appeal, helping the desperate and destitute and saving families from turning to loan sharks.

Echo editor Rob Lawson knows what a massive difference this makes to families and has specially thanked all the companies for acting as drop off points as well as Joplings toy department.

This Year Spark FM is getting involved by promoting the Appeal on Air to our listeners as well as Helping out with the collections.

HOW TO HELP

YOU can leave your gifts at collection points throughout Sunderland.

Please give only new toys and mark your unwrapped gifts “boy” or “girl”, stating the age range they are for.

As well as toys we need toiletries for men, gloves and socks, smellies and gifts for mothers.

The following are our collection points:
- Asda Customer Services, Leechmere.
- Asda customer services Byron Place, Seaham.
- Morrison’s at Doxford Park and Seaburn.
- Jopling’s toy department.
- The Bridges customer service desk.
- Washington Galleries Management suite on 1st floor.
- Byron Place Shopping Centre, Seaham, control room.
- The Echo city centre office in High Street and also at Echo House in Pennywell.

For Further Information go to Sunderland Echo Christmas Toy Appeal